The ideation of Fiore began to take form in 2020 as a byproduct of knowledge, experience and passion brought together
by founding members Serge, Mike, and Edwin. These three gained widespread recognition as the owner operators and head
cultivators of Cookies Los Angeles microbusiness - the first officially licensed Cookies location. Their experience speaks d
irectly through the caliber quality of Fiore’s product, but can also be noted through their standing accolades, as follows;
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Serge Damirjian
Mr. Damirjian is an expert with hydroponics, genetics and cross pollination. Having over 13 year of experience in the cannabis industry with focus on indoor cultivation, quality control and testing analysis. Serge was the first Cultivator to build a facility in Los Angeles County that complies with all Local and State regulations which include County Fire Department regulations and Co2 enrichments. He is the first person in Los Angeles county to pass the test and receive his Private applicator license and obtain an Operator Identification number (PA-19-C037) to purchase, store and apply plant sciences indoors directly from The Department of Agriculture.
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Mike Bouchanian
Mr. Bouchanian is an expert in commercial level cultivation, cloning and genetics. He brings over 12 years of experience and has an acute understanding of environmental controls. Mike’s expertise in optimization of grow space and yielding strategy is artisan level. He has completed the highest certification of Argus control injection systems, and IPM continuing education (pest management program). He is also experienced in design and construction to maximize efficiencies of propagation to harvest and production. He currently oversees over 100,000 square feet of indoor flower room space between multiple locations.
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Edwin Movagharian
Mr. Movagharian has been responsible for managing several operations covering all aspects of the industry. The most notable Cookies microbusiness facility was brought from inception to the smooth running of its present operations; where Edwin’s responsibility included license acquisition, building acquisition, facility design, construction, staffing, training, cultivation, manufacturing, distribution and retail. Armed with the knowledge of managing a bare concept to an eminent leader in its market space, Edwin brings all his experience to bear on the building and running of Fiore’ Farms. The first facility in Adelanto will benefit from next generation design improvements that will enable this facility to be even more efficient than the previous - and will continue to improve in the next.